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Kanda Software Logo

AdTech and MarTech Software Development Services

Are you looking to improve ad inventory efficiency, gain deeper insights into your target audience, or increase ROI of your marketing campaigns? As a full-service AdTech and MarTech software development partner, Kanda has the necessary expertise and tech skills to help disruptive startups and leading advertising and media enterprises succeed in the evolving digital landscape. From programmatic ad solutions to data management platforms to marketing automation software, we work closely with our clients to deliver secure, reliable and scalable solutions that drive them towards their goals.

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Client Spotlight

Trusted by 350+ Clients Worldwide

accentureacumenalphabetastellasboston red soxbrigham and Women's Hospitalcity of hopef secureimprivatajgijohnson and johnsonlionbridgeneo genomicsnoregonred nucleussartoriusshare care

The Kanda Difference

Designed to Deliver Faster Time to Innovation

Every project team is structured to optimize your custom software development objectives and  business goals.

Whom we Serve

  • Publishers
    We empower digital content creators and distributors to effectively capitalize on their digital assets through automated ad management workflows, seamless connection to multiple demand sources, and precise audience targeting
  • Advertisers
    With a focus on programmatic advertising and data-driven insights, we help advertisers automate ad space buying, optimize budget allocation, run ad campaigns across various inventory sources, all while staying on top of real-time performance metrics.
  • Marketing agencies
    We equip digital marketing agencies, media houses, and brands with custom martech solutions that help them fill the sales pipeline and turn more prospects into loyal customers.

Tap into our end-to-end AdTech Software Development Services

With a solid decade-long background in advertising technology, we know how to deliver powerful, feature-packed AdTech solutions built-to-spec for your business.

Step up your Marketing Game with our  MarTech Development Expertise

In the world of marketing, a one-size-fits-all approach never cuts it. We build custom MarTech solutions that tailor experiences to your audiences, drive multichannel customer engagement, and ensure your brand stands out in a crowded marketplace.

Addressing your marketing technology challenges

  • Automating
    • Lead management and nurturing
    • Email marketing
    • Social media automation
    • Custom CRM solutions
    • Conversational marketing via intelligent chatbots and messaging apps
  • Personalizing customer experiences
    • Demographics, interests, and behavior-based segmentation
    • Personalization and product recommendation engines
    • Dynamic content optimization
    • Loyalty and referral platforms A/B testing
  • Reliable performance analytics
    • Rich data visualization and interactive dashboards
    • Mission-critical metrics measurement (CTR, CPC, ROAS, conversion rate, customer lifetime value, and more)
    • Multi-channel attribution modeling
    • Predictive analytics solutions

We turn Ideas into Products. Challenges into Wins. Product Owners into Heroes.

HuddleUp's company logoGoran SkorputCTO, HuddleUpKanda was HuddleUp’s software design and development partner for several years, helping to bring HuddleUp to the market. The team at Kanda Software is excellent to work with, responsive, strategic, and attentive. Their technical knowledge is excellent as well as attention to detail and quick response to arising needs and changing priorities. The well-managed team boasted transparency and strong organizational skills.
Havas's company logoKrishna BoppanaHead of Technology, HavasKanda put together an excellent team of business analysts, project managers, and technical resources who are seasoned, professional, and reliable with milestones. The team developed new data pipelines processing terabytes of data in GCP leveraging BigQuery, Python, TensorFlow, BigQuery’s machine learning functionality for optimization, and dashboards in Data Studio for the reporting.

Explore the added value of partnering with Kanda for MarTech and AdTech Software Development

  • AI and ML
    Reap the benefits of our strong AI and ML expertise to extend your programmatic advertising and marketing capabilities. We seamlessly embed ML algorithms into your solution to unlock deeper insights, enhance targeting precision, optimize campaign performance, and drive unparalleled results for your business.
  • Data Excellence
    Kanda’s Data Scientists and Data Engineers are experts in turning raw big data into actionable intelligence. Through the optimal integration model, we aggregate, retrieve, clean, process, and visualize your data, presenting it in intuitive dashboards. Whether you are analyzing marketing performance or optimizing ad sales, we are here to maximize your data potential.
  • Third-party Integrations
    Expand your solution’s potential by seamlessly integrating with modern AdTech and MarTech tools and solutions. Whether you need to connect your DSP with an SSP, an ad exchange, a data platform, or integrate your marketing platform with web analytics tools, we have you covered.

Client Spotlight

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