Search Engine Optimization and Advertising

Kanda Software has two innovative solutions that widen your footprint on the Web and drive more qualified online traffic to your premium content offerings. These highly affordable software services are:

• Organic Exposure – Makes your dynamically generated or protected content more visible to search engines.

If your content doesn’t get indexed, it can’t be found (or purchased). But making premium content static would require you to give it away for free, defeating your business needs.

Kanda provides all search engines, such as Google, Yahoo, Overture, Ask, and MSN, with complete access to all of your dynamically generated or otherwise protected text for indexing and summarization.

This way, your premium content can be located by anyone in the world looking for that particular subject. To access your content, the searcher is first presented with a page requesting registration, subscription, pay-per-view, or whatever subscription model you deem appropriate.

Kanda lets the Search Engine index the entire body of work—not just a summary. Searches for words within the full text also lead to your premium content. Also, Organic Exposure preserves the "linguistic relevance" of the document, targeting it toward serious researchers who are better prospects for buying your premium information.

• Pay-for-placement Automation – Attracts more potential buyers via online ads—Sponsored Links, Pay-Per-Click, Pay-for-Placement, Google AdWords, and Sponsor Results—while minimizing the cost of unqualified click-throughs.

How will you handle Pay-for-Placement submissions to multiple search engines – Google, Yahoo/Overture, MSN, and important vertical-market oriented engines? Each requires its own submissions, bidding process, and a lot of wasted time by your marketing professionals. Kanda quickly connects with your key repositories and databases to extract hundreds to thousands of pertinent sentences and phrases for rapid submission to all the search engines’ Advertising Sections.

We tune our tools to work with your particular target market so the sponsored links appear in response to queries that are likely to be typed in by serious prospects and not by casual surfers. Instead of you paying high bids for vague single words, our system automatically generates and bids on longer phrases focused on your specified target market.

Your "bid" (and associated amount you pay per click) for placing each sponsored link high on the page stays low, saving your marketing budget and letting you reach many more prospects.