Kanda Software

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When Commentary magazine needed a better online presence, it turned to Kanda Software. Kanda created a new home page, online edition, online archive, and the editorial and administrative tools for creating, managing, and maintaining the magazine's digital content.

Among the many features of the Commentary project is an elegant solution for "Google-izing" the magazine's online presence: making articles findable on the Web, without making them free. Kanda's solution makes it possible for Google to find any article in the archive, regardless of whether the term being searched for is contained in the article summary. Readers who find what they need have the option of paying for just that article, or of subscribing to the magazine. In the first weekend after this system went live, there were over 10,000 search-driven hits to the article summaries-a powerful indication of the revenue possibilities for digital content made visible.

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